A Seed was Planted – the History of Snapple
It all started in the Greenwich Village area of New York in 1972. Childhood friends Leonard Marsh, Hyman Golden and Arnold Greenburg saw more potential in fruit than just something to throw in the lunchroom. They began selling pure fruit drinks to health food stores, commencing the birth of Snapple beverages under the Unadulterated Food Corporation.
But where did these guys get the name "Snapple"? It actually came from a carbonated apple soda that was part of the original beverage line. The soda had a great snappy apple taste. That's cleverness at its best.
Fast forward to the land of putting baby in the corner, hair bands and acid-washed jeans. We're talking 1987, my friends. That's when Snapple teas were born. Snapple Lemon Tea was the first. The godfather of Snapple teas. But now Snapple produces about 70 flavors of juice, lemonades and teas, all "Made from the best stuff on Earth®." You can pick up a bottle of Snapple in every state in the U.S., as well as in 80 countries around the world.
How we've grown: a Snapple timeline
- 1972
- Eureka! Snapple founded in Brooklyn, NY
- 1983
- Fizzalicious! All Natural soda and seltzer introduced
- 1986
- Yummy fruit drinks introduced
- 1987
- All Natural goodness: Snapple Teas introduced
- 1993
- Meet Wendy "The Snapple Lady": She'll tell you that Snapple is "Made from the best stuff on Earth®."
- 2000
- Snapple hearts New York City: Under the ownership of Cadbury Schweppes, a partnership with New York City begins
- 2006
- Snapple went straight to the source to introduce you to White Tea and Green Tea
- 2007
- Free radicals beware: Red Tea introduced
- Authentic English taste: Black Tea introduced
- Healthy never tasted so good! Newest juice drinks introduced